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Managing risk...all of it.

 

"I don't want to tell you how much insurance I have with the Prudential, but all I can say is: when I go, they go too."

                                                 —Jack Benny

 

When we talk about investing, we spend a great deal of time discussing risk. Market risk. Systemic risk. Interest rate risk. Reinvestment risk. Our goal when building a portfolio is to seek opportunities for growing assets while managing all of these risks in some way. This is an easy conversation to have.

The harder conversation is the one having to do with the other risks a family faces. Risk of an unexpected death. Risk of a loss of income. Risk of incurring massive costs associated with long term care services. It's our job to bring up this difficult topic, to analyze and quantify these risks, and to propose reasonable, efficient solutions for managing them. While Jack Benny may have been "insurance poor," we want to make sure that our clients are sufficiently—but not excessively—covered.

We approach insurance planning just as we do legal or investment planning—independently and with a strong sense of responsibility. We want to make certain that you understand both the risk we are addressing and the ways in which we are addressing it.

 

 

300 E. 2nd Street

P.O. Box 808

Salem, Virginia 24153

540.389.6060